10th Annual Advertising & Marketing Law [Toronto]

    

DESCRIPTION

On Demand
Course Leader : Brenda Pritchard, Partner, Gowling WLG
Duration : 9 hours 0 minute
Price: $595.00

10th Annual Advertising & Marketing Law

View Full Agenda Here: 10th Annual Advertising and Marketing Law

The transformation from traditional advertising to predominant social and digital media raised significant issues regarding privacy, intellectual property and material disclosures. The battle over disguised advertising tactics is in full swing. Regulators want disclosure and brands need content consumption. The battle lines are drawn but are ever-shifting. As social media “pushes” evolve into influencer based communications and even television ads feature consumer generated videos harvested from the internet, the legal issues become increasingly complex. This one day conference will arm you with best legal practices to ensure your marketing programs do not transform into a multi-headed monster.

COURSE LEADERS

Brenda Pritchard | Partner, Gowling WLG
Brenda has over 30 years of practising exclusively in advertising and marketing law. She is consistently named one of Canada's 500 leading lawyers by Lexpert, and is recognized by Martindale-Hubbell and the Best Lawyers in Canada. Her practice includes advertising copy review; coupon, premium and contest promotions; social media and privacy advice, negotiation of music, talent and artistic rights for use in production; merchandising and publishing contracts and negotiation; Advertising Standards Canada hearings and defending against misleading advertising charges.

COURSE HIGHLIGHTS
  • Changes | Trending now: Keeping you in the know
  • Quebec - The Last Frontier
  • Privacy compliance: New technologies, changing law, and increased exposure
  • Intellectual property - TM/Brand protection
  • Entertainment Issues: CGC - Third party rights in disguise
  • Food, drugs and NHPS: The blurring lines
  • Influencer led disaster: Potential lawsuits in disguise
GUEST SPEAKERS
  • René Bissonnette, Associate
  • Daniel Cole, Partner
  • Christopher Oates, Associate
  • Shelagh Carnegie, Partner
  • Susan Abramovitch , Partner, Head Entertainment Law Group
  • Suzanne Sabourin,, Associate Counsel
  • Patti Brooks, Associate
  • Melissa Tehrani, Associate


ACCREDITATION

LAW SOCIETY OF BRITISH COLUMBIA This program has been accredited by the Law Society of British Columbia for 6.25 hours towards the professional development requirement for certification.

LAW SOCIETY OF ALBERTA
For Alberta lawyers, consider including this course as a CPD learning activity in your mandatory annual Continuing Professional Development Plan as required by the Law Society of Alberta.

LAW SOCIETY OF UPPER CANADA (CPD)
This program can be applied towards the X Substantive Hours of Continuing Professional Development (CPD) required by the Law Society of Upper Canada. This program is eligible for up to 6.25 Substantive Hours.

BARREAU DU QUÉBEC
The Barreau du Québec automatically recognizes the same number of hours for this training activity, as long as it has been accredited by another Law Society that has adopted MCLE.